Keyword research for eCommerce is important because it helps determine whether the sales of your products will increase or decrease. After performing keyword research, you can use that information to alter your campaign to make it more effective in generating traffic and sales from search engines. Incrementors on-page SEO strategies have been around for several years now. It was first coined by Danny Sullivan in 1997 after he broke the story about AltaVista’s search results being topped with the sites that paid the highest fees to have their content ranked on page1; in other words, SESP, or “search engine sponsored pages.” So, when should you start optimising? I would say not before you finish your marketing campaign.

What is Keyword Research?

When it comes to online shopping, finding the right keywords is one of the most important aspects of your marketing strategy. And, like any other aspect of your business, you need to do keyword research to make sure you’re targeting the right people and making the most effective bids. Here are four tips for doing keyword research effectively:

1. Start by understanding your target market.

What are the keywords that best describe your target audience? What are their interests? What are their problems? Once you know these things, it’s easier to start targeting those keywords in your marketing efforts.

2. Use a keyword tool

There are many keyword tools out there, so it can be hard to decide which one is right for you. But a good starting point is to use Google AdWords Keyword Planner or SEMrush’s Keyword Research Tool. These tools will help you find keywords that are relevant to your business and that have high search volumes (meaning they’re likely to bring in traffic).

How to Research Keywords?

Keyword Research

The first step in effectively performing keyword research for your eCommerce business is to identify which keywords are most relevant to your niche. Once you have a list of relevant keywords, you need to research each one to determine how many people are searching for it on a monthly basis and how much traffic it generates. 

Once you have a list of targeted keywords, you need to create a keyword strategy for your eCommerce business. The goal of your keyword strategy is to find the best keywords for your website and blog content in order to generate traffic and sales. There are several factors that you need to consider when creating your keyword strategy, including

1. Competition:

How competitive is the market for your target keywords? Are there any specific competitors that are dominating the search engine results? If so, make sure to target those keywords instead of trying to rank for words that nobody is using (i.e., “buy”).

2. Niche:

Do some of your target keywords fall within a specific category (like “dog food”), while others could be more general (like “vet supplies”)? This will help you determine

Choosing the Right Keywords

When it comes to finding the right keywords for your eCommerce business, there are a few things to keep in mind. First and foremost, you need to make sure that the keywords you choose are relevant to your product or service. Additionally, you should also make sure that the keywords are easy to rank for and can generate traffic. Here are some tips for choosing the right keywords for your eCommerce business and you can grow your business from the online platform Incrementors eCommerce SEO services in the USA.

1. Research Your Niche

Before you start the keyword research, it’s important to first identify your target niche. This will help you determine which keywords are most relevant to your product or service. Once you have a list of targeted keywords, begin researching which ones are the most relevant to your niche.

2. Choose Relevant Keywords

Once you’ve determined which keywords are relevant to your niche, it’s time to choose them wisely. Make sure that the keywords you choose are specific to your product or service and easy to rank for. Try not to use too many generic or broad terms; these will likely not result in high search engine rankings.

3. Test Your Keywords and Track Results

Once you’ve chosen your target keywords, it’s time to start testing them out on Google

What is an Effective Ecommerce Search Engine Optimization Strategy

While no two businesses are alike, there are some key strategies you can use to optimise your eCommerce store for better search engine visibility. Here are a few tips: 

  • Make sure your pages load quickly. Google has a facility to penalize sites that take too long to load. This means optimizing your images, CSS, and JavaScript files, as well as your hosting provider’s performance capabilities.
  • Use keyword research to determine which keywords to target. Not all traffic will come from hitting the top-ranked search terms, so it’s important to consider secondary and tertiary keywords that may be of interest to your customers.
  • Create fresh, relevant content. Including high-quality images, videos and product descriptions will help attract web visitors and improve SERP rankings.
  • Promote your store through social media and other online platforms. Word-of-mouth marketing is one of the most effective ways to drive traffic to your site, so make sure you’re active on all the major networks!

How to Get Started with SEO?


There are a few things you will need to get started with SEO for your eCommerce store. The first thing is to identify your target market and do keyword research. You’ll want to target keywords that your customers are likely to use when searching for products or services similar to what you sell.

Once you’ve identified the keywords you want to target, the next step is to create a keyword strategy. This includes identifying what keywords are most important to your business and where you can rank for them. It’s also important to determine how much traffic each keyword generates and where those visitors come from. Finally, it’s important to track your progress over time so you can make adjustments as needed.

If you’re just starting out in eCommerce, this guide will help you get started with SEO and keyword research.


The following are the main takeaways from this article:

  • Begin by compiling a list of popular keywords that are relevant to your business.
  • Conduct comprehensive research on each keyword to determine its popularity, competition, and potential earnings.
  • Create a content strategy that is tailored to each keyword, and promote your content using effective keyword marketing techniques.



About Author

Shiv Gupta

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.