One of the best ways to reach your target audience and help your business grow is through digital marketing tools. From data tools that allow you to collect the insight you need to make better decisions, to tools that help you manage customer relationships, Digital Marketing Tools can help make your job easier, so you can focus on what really matters building relationships with your customers and leading them toward a purchase!
Here Are Our Picks for 20 Digital Marketing Tools Every Marketer Should Be Using Easier:
Canva is a great tool for creating all types of visuals, including banners, social media covers, infographics, and more. The Canva app makes it simple to design without needing additional graphic software plus there are templates ready to go if you don’t want to start from scratch. Canva also makes it easy to share your finished graphics across all of your social media accounts in one click or automatically schedule them in advance.
It’s a bit of a cliché to say that writing is an art form, but it is. When you Write and particularly when you write professionally you want your words to be readable and flow smoothly from sentence to sentence. Grammarly does just that by highlighting problems in your writing and giving you tips on how to fix them.
Zapier is one of those tools that makes digital marketers’ lives easier by automating certain processes. The company’s platform allows users to integrate web apps by creating zaps, or automated tasks. For example, you can use Zapier to automatically save Gmail attachments into Dropbox, or pull your latest saved Tweets from Twitter and save them as a spreadsheet in Google Drive.
4) Segment Tool
The segment is one of those tools that you don’t know you need until you use it. Segment offers detailed customer analytics to help answer questions such as, What traffic sources perform best? or What types of customers are spending the most on your website? If a new source of traffic comes into play, Segment can help test and push it through your marketing channels to prove which campaigns are driving actual conversions. This means less guesswork and more data-driven decisions.
If you’re trying to identify potential customers by using LinkedIn, Clearbit is a great tool to help you better understand these prospects. The company aggregates tons of different data points about businesses and individuals so that when you type in a name or email address, it gives you information about where they work and their position within their organization. You can then use that info to approach them in a more meaningful way.
More of a project management tool than a real-time collaboration app, Notion is a tool that helps you manage all of your projects. Great for individuals who want to use a single dashboard to manage their tasks and checklists, NotionHQ is also an excellent solution for teams looking to keep things organized across several projects. With NotionHQ you’ll be able to organize both your data and files as well as those of your entire team.
If you’re a digital marketer, SEMRush is an SEO tool that’s worth its weight in gold. The most comprehensive and powerful keyword research tool on the web, SEMRush allows you to find keywords across different search engines and track your competitors’ SEO campaigns. You can use it to get advanced data on searches for ads that have already been running.
Asana is a web-based task management and project management application, similar to Trello. It allows you to create tasks, subtasks and projects that others on your team can then take ownership of. Asana’s most useful feature is its reporting dashboard. The reporting dashboard gives you insights into each project’s status and any outstanding issues so that you can act accordingly as a team leader.
This is a tool that allows you to track your digital marketing efforts through Google Analytics, Google Ads, and Search Console in one place. It’s a great tool for tracking things like website engagement, traffic coming from your social media posts, or sales generated from targeted ads. With Gong_io you can take a look at how your website performed throughout each day of every week of every month. A great place to start is by checking out the analytic dashboard.
Whether you’re a marketer looking to create high-quality videos quickly or a marketer who needs to quickly send personalized, professional emails, there’s no better Digital Marketing Tool than Loom. It offers top-notch video and email capabilities that take a ton of technical know-how out of your hands and put it into simple software that enables you to get up and running in minutes.
Whether you’re trying to get more traffic, create better brand recognition, or target a specific audience segment Amplitude will help you measure your efforts and make them count. The data-driven tool is an absolute must for any B2B marketer looking to prove his or her worth in a company.
Moz is one of my favorite digital marketing tools. It’s one of those services that should be part of every digital marketer’s toolkit, even if it isn’t your primary keyword research tool. Moz Pro provides keyword analysis for SEO (including competition and search volume) but its real strength is organic research, a topic analysis tool that allows you to find trends in online content based on topic and domain authority.
13) Google Analytics
If you want to truly understand how people are interacting with your content and what’s performing well on your site, there’s no better solution than Google Analytics. Get granular data about where users are coming from and what they’re clicking on for valuable insights that will inform your decisions moving forward.
Ahrefs is my favorite SEO tool. I use it for content audits, link prospecting, competitor research, keyword research, and everything else. It’s a powerful SEO Tool that gives you tons of information. The only downside is that it can be overwhelming if you don’t know what you’re doing (it’s essentially an entire marketing agency in one software suite). They have tutorials for getting started on their website and there are a ton of YouTube videos that can help too.
15) Mail Chimp
One of my favorite free email services, MailChimp lets you create and send Professional-looking emails to your subscribers. Whether you want to broadcast a new product or service or just keep people up-to-date with what’s going on, MailChimp offers all sorts of templates for creating attractive, easily readable messages. They even have great A/B testing capabilities, so it’s easy to see which subject lines, wording, and calls-to-action work best for your audience.
16) Google Keyword planner
Keyword Planner is a free keyword research tool from Google. We use it to determine which keywords our target audience is searching for in their search engine. If you’re not familiar with digital marketing, think of keywords as similar to phrases. When someone goes to Google and types in online tools, They are looking for information on how to utilize specific tools online. Keyword planner helps us find these phrases our ideal audience is using when searching for information online.
17) Screaming Frog
If you’re managing a digital marketing campaign, you likely need to monitor keyword positions, watch out for negative SEO attacks, and keep track of link-building strategies. Screaming Frog SEO Spider is a free Digital Marketing Tool that makes Monitoring all of these things is easier. It scans your site and reports on page titles, meta descriptions, H1s, redirects just about everything SEO-related.
18) Tube Buddy
Tube Buddy is one of those tools you’ll wonder how you lived without. Tube Buddy helps keep your YouTube watching habits on track by displaying notifications when new videos from your subscriptions have been posted. You can also use it to add playlists and channels to your favorites or block content for a certain period so that you don’t get distracted.
This tool allows you to build, publish, and A/B test landing pages quickly and easily. There are also templates available if you don’t have time to code up your page. One of its most useful features is that it integrates with Google Analytics, so you can view landing page performance in conjunction with other marketing initiatives. It comes free for up to 100 visits per month and charges more if you need more traffic.
HubSpot is a great CRM and marketing automation platform that also includes awesome tools like Website Grader, which allows you to evaluate your site’s overall health and performance, as well as a bunch of other helpful marketing tools. If you’re looking for one single platform to manage your company’s inbound marketing efforts and customer data, then you should give HubSpot a try.
The above tools will definitely help you better understand and manage your digital marketing campaigns. However, you will need to know that some of these tools are free to use, and some of them are paid ones. But, of course, they are worth the investment. If you are seeking an expert digital marketing consultant for your next project, our team can help you make the most of your marketing campaign and generate substantial revenue.